Party responsible

The party responsible for providing this website as per the pertinent data protection laws is

Beyeler Museum AG (hereinafter BMAG)
Baselstrasse 101
4125 Riehen

Should you have any questions or comments about BMAG's Privacy Policy or believe that the data protection guidelines set forth therein are not being complied with, please contact us by email, addressing your message to

Dr Lionel Schüpbach, Head of Legal



Protecting your personal data is of utmost importance to BMAG. BMAG processes personal data in strict accordance with the applicable Swiss and European data privacy laws. Your personal data will be treated strictly confidentially and be neither sold on nor forwarded to third parties. In the following we would like to inform you about the type of data we collect and use when you visit our website, and about the extent and purposes of such data collection and use.


Legal basis for data processing

BMAG only processes personal data where there is a lawful basis for doing so. The following constitute lawful bases: 

- your consent 
- performance of a contrace
- legal obligations 
- legitimate interest on the part of BMAG or a third party


Your rights

You have the right to, at any time, request information as to whether or not personal data concerning you have been stored, and, where that is the case, to obtain information on the type of data in question. You also have the right to object to the processing of your data, to have incorrect data corrected, to have the extent of processing restricted, and to have your personal data deleted. You may also exercise your right to data portability. If you believe that your data have been processed unlawfully, you can file a corresponding complaint with the relevant supervisory authority.

If you wish to file an objection, have your data corrected, blocked or deleted, obtain information about the storage of personal data concerning you, ask questions regarding the collection, processing or use of your personal data, or revoke any consents given, please contact the email address provided above.


Automatically collected data

When accessing the website, the user's internet browser automatically transmits certain data for technical reasons. This so-called log file information is stored separately from other data that the user may provide:

- Date and time as well as duration of access- Browser type/version
- Operating system used
- URL of the previously visited website
- Amount of data transferred
- IP address (internet protocol address)
- Name of the service provider
- Name of the files retrieved
- http status code (e.g. "request successful")
- URL of the accessed website

The log file information mentioned is stored for technical reasons only and is not assigned to a specific person at any time. IP addresses are stored for a maximum of 30 days for security reasons and then deleted. Data whose further storage is required for evidentiary purposes is exempt from deletion until the respective incident has been finally clarified.


Contact options on the website

If you use our BMAG website to contact us, then the personal data transmitted by you will be stored automatically. Such voluntarily transmitted data are stored for processing purposes or in order to be able to contact you. These personal data are not forwarded to third parties.


Use of cookies

This website uses cookies. Cookies are small text files that are stored either permanently or temporarily when you visit this website. The principal purpose of cookies is to analyse how this website is used in order to facilitate statistical evaluations and continuous site improvements.

You can deactivate cookies at any time, either in full or in part, by adjusting your browser settings accordingly. If you deactivate cookies, you may no longer be able to use all of this website’s functions.


What are cookies?

Cookies are small files that are stored on your data carrier. They record certain settings and data to facilitate the exchange of information with our system via your browser. Cookies tend to be divided into two types: session cookies, which are deleted as soon as you close your browser, and temporary/permanent cookies, which are stored on your data carrier for a longer or unlimited period of time respectively. Storing cookies in this way helps us to design our websites and offers according to your needs, which also makes them easier for you to use. For example, they enable us to store certain information entered by you in a way that avoids you having to enter it repeatedly.



Most of the cookies that we use are automatically deleted from your hard drive after the browser session ends (session cookies). We do however also use cookies that remain on your hard drive. When you visit us again, we automatically recognize that you have visited our website before and know what your preferred entries and settings are. These temporary or permanent cookies (lifetime 1 month to 10 years) are stored on your hard drive and will delete themselves upon expiry of the pertinent time period. These cookies in particular serve to render our website services more user-friendly, effective and secure. For example, it is thanks to these files that the website can show you information that corresponds with your interests. The sole purpose of these cookies is to enable us to effectively adapt our services to your wishes and needs and to make our website as easy to use as possible.


Which data are stored in the cookies?

The cookies used by BMAG store pseudonymous data only. When a cookie is activated, it is assigned an identification number; your personal data is not associated with this identification number. The cookie will not store your name, your IP address or any other data that would allow it to be associated with you. The cookie technology only enables us to receive pseudonymous information such as information about which website pages received visits, which services, articles and cases were viewed, etc.


What is onsite targeting?

The 24 Stops website uses cookie technology to collect data for purposes of optimising our advertising measures and our entire online offering. The data collected are not used to identify you personally, but rather are used solely to pseudonymously evaluate how the website is used. At no point will your data be merged with the personal data stored by us. Cookie technology enables us to show you advertising and/or suggest special offers and services based on the information gathered through clickstream analyses (if such analyses show that only topics such as digital marketing or media relations have been viewed recently, then the advertising shown will correspond with this). Our objective in this respect is to make our online products and services as attractive as possible and to show you advertising that correlates with your interests.

Does bmag also use cookies of third parties (third-party cookies)?

BMAG collaborates with advertising partners, whose job it is to make our online services and website more interesting for you. If you visit our websites, cookies of these partner companies will also be stored on your hard drive. These cookies are temporary/permanent cookies, which automatically delete themselves once the prescribed period of time expires. These temporary or permanent cookies (lifetime 1 month to 10 years) are stored on your hard drive and will delete themselves upon expiry of the pertinent time period. Cookies of partner companies, too, contain only pseudonymous, mostly entirely anonymous, data. These data include, for example, data regarding the products you have viewed, the purchases you may have made, the products you searched for, etc. Some of our advertising partners also collect information about the pages you visited previously or the products you are interested in. They do this to, among other things, be able to then display advertising that best matches your interests. At no point are these pseudonymous data merged with your personal data. Their sole purpose is to enable our advertising partners to show you advertising that might actually interest you.



In this regard, our websites also use retargeting technology. This technology is designed to help us make our online products and services more interesting for you. It does this by enabling us to appeal to internet users who have previously shown interest in our website and its products and services by presenting them corresponding advertising on partner websites. We firmly believe that, in general, internet users find personalised, interest-based advertising more interesting than advertising that does not contain any personalised points of reference. To display such advertising on partner websites, we use cookie technology and analyses of previous user behaviour. The data required to provide this type of advertising is entirely pseudonymous. It does not use user profiles that contain your personal data. When you use our site, you consent to the use of cookies and, as such, to the collection, storage and use of your usage data. Moreover, your data will be stored in cookies for a period going beyond your browser session in order to, for example, access it again on your next visit to the website. You may revoke this consent at any time with effect for the future by changing your browser settings so as not to accept cookies.


How can you prevent the storage of cookies?

You can set your browser to only accept cookies if you consent to their use. If you want to accept BMAG cookies but not the cookies of our service providers and partners, you can select the “Block third-party cookies” setting in your browser. As a rule, the Help function in your web browser's menu bar will show you how to reject new cookies and how to switch off cookies already received. To obtain more detailed information on how to adjust your browser’s settings, please click on the following link: We recommend that you always log off completely once you finish a session on a shared computer set up to accept cookies and flash cookies.


Usage analyses by google analytics

Google Analytics is a service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses cookies, that is, text files that are stored on your computer and enable Google to analyse how our website is used. The information that these cookies collect on the use of our website (including your IP address) is usually transferred to a Google server in the USA and stored there. Please note that, on our website, Google Analytics has been extended by the code “gat._anonymizeIp();;” so as to ensure that IP addresses are recorded anonymously (a process called IP masking). As such, we have ensured that Google only records your IP address in abbreviated form, thus guaranteeing anonymisation and not permitting for any conclusions to be drawn as to your identity. If IP anonymisation is activated on our website, then your IP address will be truncated by Google within member states of the European Union and in other contracting states that are party to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. Google will then use this information to evaluate your use of our website, to compile reports on website activities for us, and to provide us with further services associated with the use of websites and the internet. The IP address transmitted by your browser during Google Analytics activities is not merged with other Google data. Google may only transmit such data to third parties where such transmission is stipulated by law or within the scope of order data processing. Under no circumstances will Google combine your data with other data collected by it. By using this website, you agree to the processing of data concerning you that has been collected by Google, to the type of data processing specified in the foregoing, and to stated purpose of the data processing. You may set your browser to refuse the use of cookies. However, please note that if you do this, you may not be able to use all of the functions on our website. You can also opt to block the collection and transmission to Google of data generated by the cookie and relating to your use of this website (including your IP address), and the processing of such data by Google. To do this, please download and install the browser plugin available under the following link. For more information on Google Analytics and data privacy, please go to


Social plugins

Our website uses social plugins (“plugins”) of various social networks. These plugins enable you to, for example, share or recommend products. On, the plugins are activated as a standard. The content of the plugins is transmitted by the social network to your browser, which in turn integrates it into the website. Integration of a plugin enables the social network in question to receive information about the pages of our website that you visit. If you are logged in to the social network, it can assign such visits to your account.. If you interact with a plugin, for example by clicking on the Facebook “Like” button or making a comment, the corresponding information is transmitted directly by your browser to the social network in question and stored there. Please refer to the data privacy policies of the respective networks/websites for more information on the purpose and scope of data collection, the ways in which data is processed and used by the social networks concerned, your rights in this regard, and the settings to use to protect your privacy. Active social plugins enable data to be sent by websites to the social networks even if you are not logged in to the latter. Active plugins work by setting a cookie with an identifier each time a particular website is accessed. Because your browser sends this cookie every time you connect to a network server, the network could in theory use it to create a profile of the websites that the user associated with the identifier has visited. It would then also be possible to subsequently assign this identifier to a person, for example when that person logs on to a social network. The 24 Stops website uses the following plugins: Facebook and Instagram. If you do not want social networks to be able to collect information about you through active plugins, please select the “Block third-party cookies” option in your browser settings. This stops the browser from sending cookies to the server where embedded content from other providers exists. This setting may however also prevent other website functions from functioning properly.


Routine deletion and blocking of personal data

BMAG processes and stores personal data only for the period of time required to achieve the respective purpose of such processing and storage, or where legal regulations, to which the parties responsible are subject, stipulate such processing and storage. If the purpose of storage ceases to apply or if the pertinent statutory storage period expires, the personal data is routinely blocked or deleted pursuant to the corresponding statutory provisions.